The Adobe Web Business Grouphas been set up to draw attention to the financial benefits for using Adobe products to achieve business benefit and to increase the business competitive advantage.
Businesses Managers like to explore the benefits and examples of changes to business practice, we also like to understand the technology behind the tools which make this possible. All to often we are talking to our technical colleagues in a language that obscures the benefits to the business.
This group is a buiness group, where the participants will ideally be Programme Managers, Finance Directors, IT Strategy and IT Managers. Those who have to clearly understand and present the business case.