After attending Adobe MAX Milan, I realised that Flash Catalyst was mentioned in 95% of all seminars I visited,  in one way or the other. In other words, Adobes commitment to Flash Catalyst is quite obvious.
That, or they are unsure how to convince people of what their latest tools consist of.

If we see it from both a designers and a developers point of view, I can see the overall plan for it:
Designers are frustrated with what developers make from their design and their thoughts on animation/transitions. Developers on the other hand, might be tired of always having to think about the animations and overall "feeling" of the transitions.
One could say that Catalyst helps build a bridge between the two worlds and that sound pretty good.