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UX Book Club Meeting

Event posted 06/07/11 by Andy Branch last edited 06/20/11
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Title
UX Book Club Meeting

Date and Time
June 28, 2011 07:00 PM - 08:30 PM (GMT-7 Mountain Time US & Canada)

Address
Paradise Bakery & Cafe 10431 South State Street, Sandy, UT
google map

Agenda

Gamification is a hot topic in the UX community right now.  For this month's book club we're going to read one of the most recently published books on the topic.  Game On by Jon Radoff will show us how "the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences."

To RSVP please visit our Groupsite.

Link
RSVP on our Groupsite

Meeting Minutes

Some great sketchnotes available here: http://cl.ly/7jMJ

Andrew Branch (group manager) - Welcome & intro

intros for new folks
book club announcement on the 28th of June
volunteers
Any ideas for a SLC venue?
goal to meet alternate between Utah and SL Counties for meetings
Starting a speaker schedule
very interested in planning a few events during the fall for local campuses
any companies interested in speaking/sponsoring?
job opportunities or hopefuls
NuSkin looking for contractors


Christijan Draper - The Psychology of the Creative Process

group creativity, group flow
failure is the building block of failure
A Man Walking - poem
group creativity
edison and his team, lightbulb thread
group creative brainstorm process is a less effective way of creating the most amount idea
semantic nets dictate how we think so groups think down the same channel and cluster around ideas which are similar
the idea of fixation when people cluster around the inital idea
you have to wait your turn to speak, people will forget ideas
to alleviate these problems you can start with individual ideas
electronic brainstorming
diversify, not homogenous
spiral of silence is when someone dominates the discussion
the devil’s advocate undermines group creativity
embrace your neighbor - products are better when there is ownership
locus of control - intrinsic rewards undermine motivation
coercive leadership tactics are similar results
pixar, open source projects as examples
how to generate more ideas, facilitators need to recognize when interferences are happening
do group - individual - group - individual etc
brain-writing is done in a group setting but is done with writing rather than talking
pass the paper around, after people are writing on the paper
taking breaks
breaks result in greater creative output immediately after the break
innovation and creativity are different
creativity must be embraced by society to become innovative
IDO and design thinking in a way to approach business
design of the discourse
discourse is the highest order of what we can design, but it’s not something we can control very well
what we do needs to be core to the stake holder’s and owners
then the power went out
purpose of UX
the power of the story
radio show in india
show was designed to get young women from marrying old men
to change public perception
literacy in S. Africa
Tele Novella
show for women to become more literate
powerful impact on literacy
stories can have a powerful impact using stories
we can use stories not just for personas, but to improve the development process
“users are lumpy”
document negative scenarios just like writing happy paths
unity of purpose
the avoidance of silos

we should do a special interest splinter to try to present to other groups





Questions

what are the signs that facilitators need to step in?
walk me through the idea of the discourses?
train others to be UX.

jon and the book club



afterwards

talking to groups
send out invite about the challenges
solutions