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October, 2011 meeting


Entry posted 10/12/11 by MarkDuBois , tagged: Design, Development, Event, News
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Title
October, 2011 meeting

Entry

The October meeting of our group was held on October 11, 2011 in room TC 317 on the ICC East Peoria campus and lasted for roughly 1.5 hous.

Mark began the meeting with a review of what he learned at the recent AdobeMAX conference in Los Angeles. He focused on the Adobe Creative Cloud and the implications this has for teaching and learning. For more information about these thoughts, please visit Mark's weblog.

Tyler provided an overview of a current marketing campaign he is working on - http://xapsis.com. He provided some background information and covered what they hope to discover from this campaign.

Jonathan began his planned series on starting your own business. He referenced the SCORE website and discussed the different types of business one can start. He stressed one doesn't need a lot of money or resources. For example, one can set a business address as Suite 299 instead of Apt. 299. Jonathan's business is a sole proprietorship. He discussed why he chose that route and the advantages and disadvantages. He stressed the importance of having a business plan and how this actually helps when making initial discussions with customers. Jonathan also stressed the importance of having a non-disclosure agreement (NDA) for his clients and how this helped build initial trust.

Jonathan also discussed various alternatives involved in email marketing campaigns. He mentioned sites that can help significantly. These include:

Jonathan indicated that he wants to continue the discussion next month with a review of what to do when approaching the client for the first time.