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Adobe's strategic transformation and the Flash Platform

Entry posted 11/20/11 by AJConsulting , tagged: Design, Development, Interactive Experience, Mobile, News, Rich Internet Apps
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Title
Adobe's strategic transformation and the Flash Platform

Entry

Adobe's transformation

Adobe is in the midst of a fundamental transformation. We are transforming from software in boxes to solutions in the cloud, and to a world of touch interfaces on devices, and social connections everywhere. This is a time of both innovation and change for Adobe and for the Adobe community.

At the highest level, Adobe is focused on two areas: Digital Media and Digital Marketing. Digital Media is about enabling the creation and monetization of the world’s content. This includes Adobe’s creative tools and services, touch apps, web platform technologies and Creative Cloud. Digital Marketing focuses on managing, measuring and optimizing digital experiences across devices and media type, with services such as Site Catalyst and Day. These are both rapidly growing areas with a lot of opportunity for Adobe and the Adobe community. We have reorganized Adobe to focus on these two opportunities and the relationship between them. For a more detailed view of our strategy, please refer to our recent analyst meeting.

As part of our transformation, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. This document provides a quick summary of those announcements.

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Keywords
Adobe, Flash, Flex, Recent