As a producer of video on the web, you know that you're judged by the quality of your video. In this regard, many producers are considering converting from the venerable On2 VP6 codec to H.264. H.264 offers better visual quality than VP6, and the AAC audio codec offers much better quality than the MP3 codec paired with VP6. Starting with Adobe Flash Player 9 Update 3, you could play back files encoded in H.264/AAC formats. As of September 2008, the penetration of H.264/AAC-compatible players exceeded 89% in all Internet-connected PCs. No wonder they're switching over.

This article first discusses the issues involved in such a changeover, including the potential requirement for royalties. I then describe the H.264-specific encoding parameters offered by most encoding programs. Finally, I cover how you can produce H.264 video with Adobe Media Encoder CS4 and Adobe Flash Media Encoding Server 3.5.

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