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In a world dominated by the internet and increasing interconnectivity profound changes to the TV and video ecosystem are inevitable. Deloitte predicts that the vast majority of TV viewers will continue to tune in based on TV schedules will continue to dominate TV viewing in 2012 with a majority of audiences remaining aligned with them. However, it also forecasts that only 0,1% of the $227 billion global ad market will be spent on targeted TV ads. While consumers will continue to enjoy programs via traditional TV in large numbers, most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats. It is estimated that by 2015, younger audiences will spend only half of their video watching time on traditional linear TV.
This article by Andrew Thrice provides an overview of HTML5
Christian Cantrell wrote: The Next Step in Mobile HTML Workflows
This will be a series post that introduces a list of 10 'Must Know Developers" around Adobe's Flash Platform so here we go:
Adobe's strategic transformation and the Flash Platform
Adobe is in the midst of a fundamental transformation. We are transforming from software in boxes to solutions in the cloud, and to a world of touch interfaces on devices, and social connections everywhere. This is a time of both innovation and change for Adobe and for the Adobe community.
At the highest level, Adobe is focused on two areas: Digital Media and Digital Marketing. Digital Media is about enabling the creation and monetization of the world’s content. This includes Adobe’s creative tools and services, touch apps, web platform technologies and Creative Cloud. Digital Marketing focuses on managing, measuring and optimizing digital experiences across devices and media type, with services such as Site Catalyst and Day. These are both rapidly growing areas with a lot of opportunity for Adobe and the Adobe community. We have reorganized Adobe to focus on these two opportunities and the relationship between them. For a more detailed view of our strategy, please refer to our recent analyst meeting.
As part of our transformation, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. This document provides a quick summary of those announcements.
Flex-Powered Multi-Touch Data Visualization on the iPad, Android, and the BlackBerry PlayBook
Android and Blackberry Salesforce.com 2go with Flash Builder Mobile
Check this cool app out!!! Lighthouse2go for Salesforce allows you to interact with your Salesforce.com data on the go. You can view your accounts, contacts and opportunities and add media notes (photos and voice to your sales deals). 2go also allows you to send emails and sync them to Salesforce.com as activities or tasks. This is a free app that is available for Android and the Blackberry Playbook.
The Adobe® Flash® Builder™ preview release codenamed "Burrito." This preview release introduces new features and enhancements to Flash Builder and provides support for the preview release of the Adobe Flex® SDK codenamed "Hero." Although these preview releases are not yet feature complete, we are excited for you to begin to experience the next generation of Flex and Flash Builder.
Key themes for Flash Builder "Burrito" include:
For a detailed overview of the new features, product enhancements and workflows introduced in Flash Builder "Burrito," please read Product Manager Andrew Shorten’s What’s New in Flash Builder "Burrito" article. You should also read Deepa Subramaniam’s What’s New in Flex SDK "Hero" article to learn about the preview release of Flex SDK. To understand the new support for mobile application development, please read Narciso Jaramillo’s Mobile Development Using Flex SDK "Hero" and Flash Builder "Burrito" article.
The Adobe Flash Platform and Facebook Platform provide the ideal solution for building rich, social experiences on the web. Flash is available on more than 98% of Internet-connected PCs, so people can immediately access the applications, content, and video that enable social interactions. The Facebook Platform is used by millions of people everyday to connect and share with the people in their lives. Together, both platforms allow you to:
Start building applications that combine the strengths of the Flash Platform and Facebook Platform with the Adobe ActionScript 3 SDK for Facebook Platform.
Fully supported by Facebook and Adobe, this SDK makes it easy to build expressive social applications.
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