Depois do grande sucesso da primeira edição em 2010, o Adobe Flash Camp Brasil 2011 reunirá os melhores profissionais de Rich Media do Brasil e dos Estados Unidos, apresentando, discutindo e revelando inovações da tecnologia Adobe Flash Platform (Flash/Flex/AIR). Com este evento único no território nacional, esperamos reunir as melhores mentes de Rich Media, com público formado por profissionais e estudantes das mais diversas regiões do país. Os Flash Camps acontecem principalmente nos Estados Unidos e Europa, sempre com apoio total e supervisão da Adobe Systems USA. Entre os palestrantes do Flash Camp Brasil estão representantes da Adobe, diretores de criação, diretores de tecnologia e CEOs de empresas referenciais brasileiras e americanas. Como se vê nas entrevistas do vídeo promocional, o Flash Camp Brasil 2010 é considerado o melhor Flash Camp que já aconteceu no mundo. E você, o que está esperando?
Fique ligado, as inscrições abrem dia 1 de Dezembro, vagas limitadas.
Flash Camp Brazil
Maceió, Alagoas, Brazil. 8 & 9 April 2011
Held for the second time, the 2011 Adobe Flash Camp Brazil brings together the best Brazilian and American rich media professionals to present and discuss the latest trends and innovations in the Adobe Flash Platform (Flash/Flex/AIR). As a pioneering event in the country, we are inviting professionals and students from all over Brazil to learn from the best minds in rich media. With full support and supervision from Adobe Systems USA, speakers at Flash Camp Brazil include Adobe employees, creative directors, CIOs, and CEOs from both Brazil and the United States. Flash Camp Brazil 2010 was considered by many the best Flash Camp ever, and we are extremely excited to offer this event again.
Adobe® Acrobat® X Suite software, for business professionals, combines Acrobat X Pro and Adobe Photoshop® CS5 with rich media applications. Create exceptional PDF experiences, including presentations, proposals, and training materials.
Left Brendan Smialowski/Bloomberg; right, Matthew Staver/Bloomberg.Shantanu Narayen, president and chief executive officer of Adobe. At right, Steve Ballmer, chief executive officer of Microsoft.
Steven A. Ballmer, Microsoft’s chief executive, recently showed up with a small entourage of deputies at Adobe’s offices to hold a secret meeting with Adobe’s chief executive, Shantanu Narayen.
The meeting, which lasted more than an hour, covered a number of topics, but one of the main thrusts of the discussion was Apple and its control of the mobile phone market and how the two companies could team up in the battle against Apple. A possible acquisition of Adobe by Microsoft was among the options.
The New York Times learned about the meetings through employees and consultants to the companies who were involved in the discussions that took place or familiar with their organization, all of whom asked not to be identified because they were not authorized to speak publicly by Microsoft or Adobe. Those involved in the meeting, from its logistical set-up to the discussion that took place, were instructed to stay quiet about the two companies holding council.
In the past, Adobe and Microsoft have been rivals with competing software, and the companies became really combative in 2007 when Microsoft began promoting Silverlight, its software plug-in for the Web that directly competes with Adobe Flash.
Holly Campbell, senior director of Adobe’s corporate communications, did not deny the meeting took place when asked via e-mail. “Adobe and Microsoft share millions of customers around the world and the C.E.O.’s of the two companies do meet from time to time,” she said. “However, we do not publicly comment on the timing or topics of their private meetings.”
Microsoft said it did not “comment on rumors/speculation.”
One person familiar with the discussion said the two companies had talked about the blockade that Apple’s chief executive, Steven P. Jobs, had placed on Adobe’s Flash software for its handheld devices and whether a partnership by Adobe and Microsoft could fend off Apple, which continues to grow at juggernaut speeds.
Another person with knowledge of the talks explained that Microsoft had courted Adobe several years ago. But the deal never moved past informal talks as Microsoft feared that the Justice Department would most likely block the acquisition on antitrust grounds.
This person noted that at the time, Microsoft was the dominant force in technology and Google and Apple were not the giants they are today.
Randal C. Picker, a professor of law of the University of Chicago, said in a telephone interview that the technology landscape was drastically different now and that an acquisition or partnership of this nature would likely not be halted.
“There’s not a question that the atmospherics of Microsoft are much more different that they were a decade ago,” he said. “I think you could imagine Microsoft being a more aggressive purchaser in a world where they are no longer an 800-pound gorilla.”
Professor Picker said the Justice Department and the Federal Trade Commission were focused on other large technology companies and consumer-related issues.
Adobe® Acrobat® X Pro software lets you deliver professional PDF communications. Create and edit PDF files with rich media included, share information more securely, and gather feedback more efficiently.
Discover a smarter way to work
Use Adobe® Acrobat® X to create high-impact communications, collaborate more easily, and streamline reviews.
Title: Now open: Adobe Museum of Digital Media Content:
Adobe Museum of Digital Media
The Adobe Museum of Digital Media (AMDM) is a unique virtual space designed to showcase and preserve groundbreaking digital work and to present expert commentary on how digital media influences culture and society.
The museum is an ever-changing repository of eclectic exhibits from diverse fields ranging from photography to product development to broadcast communications. To inspire fresh conversation on the constantly evolving digital landscape, exhibits are overseen by guest curators, each of whom is a recognized leader in the field of art, technology, or business.
The AMDM is a space unlike any created before. Because it is entirely digital, it is an ideal gallery for displaying and viewing digital media, as well as revealing the innovation and artistry within the work. It is open to the public 365 days a year and is accessible from anywhere in the world.
About the structure
The building itself was designed by Italian architect Filippo Innocenti, a master of fluid urban designs for large, public installations. Innocenti collaborated closely with award-winning designer Piero Frescobaldi, who served as the "building contractor" for construction of the virtual space. Adobe is proud to serve as patron on the project.
The inaugural exhibit
The museum's first exhibit features work by Tony Oursler, a New York artist whose explorations in moving images and digital communications have been featured in museums on both U.S. coasts, as well as in Spain and New Zealand.
The exhibit was curated by Tom Eccles, executive director of the Center for Curatorial Studies at Bard College. Eccles was formerly director of the Public Art Fund in New York City, where he curated more than 100 exhibitions and organized outdoor projects in collaboration with numerous institutions including the Museum of Modern Art, the Whitney Museum, and the New Museum.
Become a member when you visit the AMDM and enjoy special interviews with curators and artists, advance viewings of exhibits, access to seminars, and exclusive events.
Sales of Adobe® Soundbooth® audio software ended on April 24, 2011. Adobe Audition® CS5.5 is replacing Soundbooth in Adobe Creative Suite® 5.5 Production Premium software, based on customer requests for a professional audio toolset that integrates with the Adobe workflow. This decision brings the best features from the Adobe family of audio solutions into a single cross-platform package, focusing on the need for high-performance audio in post-production workflows. By combining the power and precise control Adobe Audition users have long appreciated with the more modern interface and streamlined workflow Soundbooth users value, Adobe Audition CS5.5 offers the flexibility and quality of a full-featured audio tool designed for speed and efficiency on both Mac OS and Windows®.
Switch from Adobe Soundbooth to Adobe Audition
We encourage our valued Soundbooth users to transition to Adobe Audition CS5.5. Customers who own Soundbooth CS3, CS4, or CS5 will be able to upgrade to Adobe Audition CS5.5 for US$99 SRP. Suite edition customers who upgrade to CS5.5 will be able to access Adobe Audition as part of Production Premium and Master Collection.
Title: Adobe admite risco da politica Apple “não ao flash” Content:
Adobe admite que a politica de “não ao flash” da Apple poderá por em risco o seu negócio.
A Adobe, no seu recente relatorio trimestral “Securities and Exchange Commission (SEC), um dia apenas após a Apple ter apresentado o seu iPhone OS 4.0, diz no documento que a proibição do flash pela Apple poderá apresentar riscos para a Adobe.
A Adobe afirma que a exclusão do flash em dispositivos touch, como o iPhone e iPad poderá persuadir a utilização de tecnologias alternativas, pondo em risco os seus negocios.
A Apple não compete com a Adobe em tecnologias como o Flash. A sua decição de abandonar o Flash nos seus dispositivos multi-touch é baseada (segundo a Apple) com a instabilidade do mesmo.
A falta de flash no iPhone tem sido um campo de batalha entre a Adobe e Apple, desde o lançamento do iPhone em 2007. Agora as coisas têm aquecido novamente, uma vez que é disponibilizada a versão beta do iPhone Os 4 com proibições no seu SDK para aplicações portadas de Flash, Java e Mono. O que poderá ser ainda mais prejudicial para a Adobe já que uma das principais caracteristicas do Adobe Flash Professional CS5 é a capacidade de exportação de conteúdo Flash para o formato nativo do iPhone.
The Adobe Museum of Digital Media is a first of its kind museum showcasing the many faces of digital media and its influence on how we live and communicate in the world today. The museum’s mission is to showcase and preserve groundbreaking digital work and expert commentary to illustrate how digital media shapes and impacts today’s society. The goal is to reflect cultural trends by inviting luminaries from across a number of disciplines to curate exhibits based on their field of expertise and reflecting their unique point of view. Future curators may include musicians, movie producers, professors, pop culture icons, and technology innovators.
The museum was developed through collaboration by Adobe, Goodby Silverstein and Partners, unit9 and architect Filippo Innocenti. The first full exhibit will launch in August 2010, but in the meantime, you can visit http://www.adobemuseum.com to see a preview and become one of its first members.
What you can do in your social channels Since there is only a preview available until August, you can direct your communities to the site and encourage them to become members. Below are a couple of sample tweets: Adobe Museum of Digital Media (AMDM) previewed on stage @Cannes_Lions; be one of the first to sign up http://bit.ly/AMDM1 The world’s first virtual art museum dedicated to digital art & innovation is coming in August 2010 http://bit.ly/AMDM1 #CannesLions #Adobe
We will continue to keep you updated on any other buzz building social media activities that we launch to support this initiative. http://www.adobemuseum.com/
Thank you for spreading the word and please take a moment to preview the making of the museum and share your thoughts. http://www.adobemuseum.com
Title: Microsoft se une à Apple em crítica ao Adobe Flash Content:
BOSTON - A gigante tecnológica norte-americana Microsoft se uniu à sua rival Apple em suas críticas ao popular software multimídia Flash, da Adobe. Um executivo da companhia se uniu posteriormente às críticas, dizendo que apesar da onipresença do Flash facilitar o acesso a vídeos aos usuários na web, este tem defeitos.
- O Flash tem alguns problemas, como sua confiabilidade, segurança e desempenho - afirmou Dean Hachamovitch, diretor geral do navegador Internet Explorer.
Hachamovitch disse que a Microsoft está apoiando os mesmos protocolos para a oferta de conteúdo multimídia na web que a Apple promove, um grupo de padrões conhecido como HTML5.
No entanto, a Microsoft foi mais conciliadora com a Adobe do que a Apple, e disse que trabalha junto aos engenheiros do Flash para ajudá-los a corrigirem problemas encontrados no produto.
Por outro lado, Steve Jobs disse em uma carta aberta que já é hora da indústria abandonar o Flash.
- O Flash é um negócio de sucesso para a Adobe, e podemos entender por que eles querem expandi-lo para além dos computadores pessoais, mas a era móvel se trata de dispositivos portáteis de baixo consumo, interfaces sensíveis ao toque e padrões web abertos -- todas as áreas nas quais o Flash é limitado - afirmou o executivo.
Enquanto isso, a Adobe dispensou tais comentários, dizendo que a Apple simplesmente estava promover seus próprios produtos.
- As manobras da Apple para o bloqueio do Flash e de outras tecnologias são feitas para proteger um modelo de negócios que prende os desenvolvedores e consumidores em um grupo único e proprietário - afirmou Holly Campbell, porta-voz da Adobe.
Cerca de 75% dos vídeos da web são baseados em Flash. Sites populares baseados no mesmo, como o Hulu, não funcionam no iPhone ou iPad, de acordo com a Adobe. Mas sites como o YouTube contornaram isto ao criar especialmente aplicativos não-Flash para estes aparelhos.
3
