Focused in the design and implementation of successful user centric experiences for a wide array of end media, including kiosk, handheld devices, web, video, print as well as product prototypes and simulations. Seeking to create coherent and usable applications that bridge the mechanics of an application with end user tasks, Tony Profeta has engrossed himself in the personal study of HCI and Human Factors making him highly desirable to both hi-design boutiques and Fortune 100 teams alike.